Magazine · Insights

The stories behind the knot.

Editorial insights into knotting craft, designer collaborations and the aesthetics of exclusive interiors — curated by NEGRA Carpet & Home in Zurich.

Art & Craftsmanship··6 min

The Art of the Embossed Persian Rug: From Ali Khodadadi to Modern Masterpieces

How Master Ali Khodadadi transformed flat-woven carpets into three-dimensional masterpieces — and why the embossed technique still defines the most exclusive designer rugs today.

Read article →
Interior & Lifestyle··5 min

Dressing Your Home in Designer Fashion: From Vivienne Westwood to Roger Oates

From Vivienne Westwood tartans to Roger Oates flatweaves — why the most powerful interiors borrow their language from haute couture.

Read article →