Eight Collections. One Standard: The Highest.

Hand-knotted designer rugs curated in-house — from classic oriental pieces and Persian nomadic weaves to contemporary designer collaborations. Each of our eight collections tells its own story of material, colour and knotting craft.

Our eight collections at a glance

Sahara Collection – hand-knotted designer rug collection by NEGRA, Zurich
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Sahara Collection

The Sahara Collection translates the desert into wool and silk: lines the wind draws in the sand, surfaces that shimmer in the light like a mirage. Tibetan highland wool forms a matte, calm ground, while natural silk sets the pattern apart with a fine sheen. Four designs in shades of sand, ivory and taupe — patterns you only see in full when the light falls across them.

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Plain Collection – hand-knotted designer rug collection by NEGRA, Zurich

Plain Collection

A textile concept shapes the character of a room to a special degree, brings rooms to life and gives them their homely atmosphere. The carpets of our Plain Collection come to you in exclusive colors and high-quality materials, at the same time they are comfortable and durable in use.

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Skyview Collection – hand-knotted designer rug collection by NEGRA, Zurich

Skyview Collection

The Skyview Collection combines modern aesthetics with traditional knotting art. Inspired by aerial views and landscapes, abstract patterns of fascinating depth emerge.

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Nomadic Collection – hand-knotted designer rug collection by NEGRA, Zurich

Nomadic Collection

Hand-knotted masterpieces reflecting the rich culture of nomads. Each rug tells a story from a world full of tradition, movement, and cultural heritage.

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Radiance Collection – hand-knotted designer rug collection by NEGRA, Zurich

Radiance Collection

Hand-knotted rugs made of the finest wool in a modern-abstract design language. Characteristic vertical stripes and structured surfaces give the rugs a unique feel.

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Edition Collection – hand-knotted designer rug collection by NEGRA, Zurich

Edition Collection

The Edition Collection gives your home a fresh, contemporary touch. Machine-made rugs combine sophisticated design with high everyday practicality and fit perfectly with urban, modern living.

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Designer Collection – hand-knotted designer rug collection by NEGRA, Zurich

Designer Collection

Exclusive collaboration with international designers. Each rug in this collection is a statement — bold, innovative, and unmistakable in its design.

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Traditional Collection – hand-knotted designer rug collection by NEGRA, Zurich

Traditional Collection

Classic rugs from the great knotting regions of the world. Authentic patterns and colors passed down over centuries — timelessly beautiful and of the highest quality.

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Orientation

Which collection suits which room

Eight collections sound like a lot of choice, and they are. The distinction is simpler than it looks, though: it runs along three questions — how the rug is made, what role it should play in the room, and whether a standard size fits at all.

Hand-knotted or machine-made

Seven of our eight collections are hand-knotted or hand-woven. One is not: the Edition Collection is machine-made. That is not a flaw but a different answer to a different question — it is built for urban, everyday living and is correspondingly hard-wearing. We state it here anyway, because the difference is obvious in the showroom and tends to go unmentioned online.

How to judge hand-knotted quality yourself

The role in the room

A rug can hold a room together or set its tone. The quiet collections are made for the first, the patterned ones for the second.

Quiet and planar
Plain Collection — single-colour rugs and carpeting in exclusive colours, comfortable and hard-wearing. Radiance Collection — finest wool with vertical stripes and textured surfaces: calm from a distance, alive up close. Sahara Collection — tone-on-tone patterns in wool and natural silk, in sand and ivory, that reveal themselves fully only in raking light.
Pattern-led
Skyview Collection — abstract patterns inspired by aerial views and landscapes. Designer Collection — collaborations with international designers, every piece a statement. Nomadic Collection — nomadic rugs and kilims with a narrative pattern.
Classic
Traditional Collection — pieces from the great knotting regions: Nain, Ghom, Bidjar. Authentic patterns passed down over centuries. Anyone looking for an oriental rug usually looks here.

Size first, pattern second

The most common disappointment in buying a rug is not a colour mistake but a size mistake: the rug is too small for the room, and that only becomes obvious once it is down. So it pays to settle the size before choosing the piece.

When no standard size fits

No room is standardised, and many floor plans take no standard size — a stair landing, an alcove, an overlong dining table. Every hand-knotted collection can be made to bespoke size and colour, up to 1.5 million knots per square metre.

Bespoke rugs: process and options

Before you decide

A rug looks different in the gallery than in your living room — different light, different wall colour, different floor. That is why we lay rugs out at your home for viewing, and why no product page of ours shows a price: size, material and knot density decide it, not a catalogue.