Retail partner
NEGRA at studio b
380 King St E, Toronto, ON M5A 1K9, Canada
NEGRA rugs are on display here at studio b. The house carries a selection of our collections — for the full range, bespoke sizes and advice on commissions, visit our gallery in Zurich.
Your visit
- Opening Hours
- Please ask the house directly for opening hours.
- Getting here
- Open the map view for the exact route — it takes you straight to the address.Get Directions →

Getting here
TTC streetcars 503 and 504: King St East at Parliament St and King St East at Sackville St stops
Hand-knotted rugs in Toronto and the surrounding area
studio b in Toronto is an address for anyone in Toronto and Ontario looking for a fine hand-knotted rug. Here you can see pieces from the NEGRA collections in full size, in daylight and up close — from calm, plain rugs to designer pieces in wool and silk with up to 1.5 million knots per square metre.
Whatever is not on display, we source through our gallery in Zurich: other sizes, colourways or a bespoke rug made to your wishes. The full range is open to you here as well.
About studio b
studio b was founded in 1999 by David Beaton, with design and quality as the guiding principles of the house. In its flagship showroom on King Street East, in Toronto’s Design District, studio b presents international collections for indoor and outdoor living, kitchens, closets, bathrooms and lighting. Its partners include Molteni&C, Walter Knoll, Paola Lenti, Holly Hunt and Dedon.
Our collections
Eight proprietary collections, most of them hand-knotted or hand-woven. A selection is on display at studio b; we are happy to show you any other piece.
Book an appointment
For a detailed consultation we set time aside — so someone is there who can answer your questions.
Book an appointmentFrequently asked questions
- Can I see the rugs in Toronto in person?
- Yes. A selection of hand-knotted NEGRA rugs is on display at studio b to view and compare. If you are looking for a particular piece, ask us beforehand — we will tell you where to see it.
- Does NEGRA make bespoke rugs?
- Yes. Size, shape, colour and material can be tailored to your room, and we guide the bespoke process personally. More on bespoke rugs →
- How do I recognise a fine hand-knotted rug?
- By its knot density, its material and its workmanship — the back included. We explain what matters in detail in our guide. Check knot density yourself →







